About


I’ve spent the last 25 years designing digital experiences that make life a little easier and more delightful. I’ve contributed to projects at organisations like Bank of America, Sony, Bacardi, Noguchi Museum, and Gameloft. Each experience taught me something new and helped me grow both professionally and personally.

My academic background blends MFA in Design with MCom in Economics. I’ve had the chance to collaborate with teams from around the world and helped craft designs for online retail platforms, fintech tools, brand development, enterprise systems, and mobile apps. I try to focus on simplicity, empathy, and clarity in everything I do.

I’m still learning every day and approach each project with care and a quiet sense of purpose.

Projects


Sony Corporation

Senior UX Designer and Information Architect

At Sapient, we transformed Sony’s legacy marketing and e-commerce platform—serving nearly 400 million annual visitors—into a mobile-first, responsive web experience. The initiative focused on creating a human-centered design that would seamlessly shift in-store engagement to their online retail presence.I assisted with the storyboarding, information architecture, and the design system that promoted consistency and scalability across all Sony digital properties.

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Liquor.com (acquired by Dotdash)

Creative Director and UX Designer

I led the user experience design for Liquor.com, expanding its reach to mobile platforms. Over a five-year period, this evolution contributed to its growth from 1 million to 40 million monthly visitors. I also crafted responsive email templates that now engage over 2 million subscribers. Today, Liquor.com stands as the premier digital destination for mixology and cocktail culture, and was acquired by Dotdash—one of the largest digital publishing companies—in October 2019.

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Rise of the Avant-Garde

Design and Coding (Hobby project)

This interactive guide explores the evolution of modern art by uncovering the ideas and relationships that shaped key movements. Through experimental design, users can trace patterns of influence across geography and time, gaining insight into the emergence of avant-garde artists—from Impressionism through Expressionism and beyond. Initially developed as my MFA thesis, the project has since evolved into a personal hobby where I continue honing my design and coding skills.

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Noguchi Museum

Visual Designer and Front-end Dev

The online Noguchi Museum was created to showcase the work of internationally acclaimed sculptor Isamu Noguchi, featuring key examples of his artistic legacy. As the visual designer, I was responsible for translating the distinctive Noguchi aesthetic from the physical space into a cohesive digital experience. Beyond engaging new audiences, I also helped develop the Noguchi online store, which offers the iconic Akari light sculptures and furniture pieces to a global market.

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Bacardi

Creative Director

Bacardi collaborated with us to elevate its diverse brand portfolio—including Bombay Sapphire Gin, Cazadores Tequila, Dewar’s Scotch Whisky, D'Usse Cognac, Grey Goose Vodka, Saint Germain Liqueur, and Bacardi Rum. I was the creative director for Bacardi’s digital campaigns, including 'Bacardi Barshift' for print, 'Bacardi Legacy' for promotional events, and 'Bacardi Cocktail Adventures', an immersive experience blending interactive storytelling with mixology education.

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Gameloft

Lead Game Designer

At Gameloft, I established and led a multidisciplinary game development team working across Nintendo, iPhone, Android, and Symbian platforms. Under my leadership, our offshore unit expanded from just 12 to over 300 professionals—including designers, artists, developers, and QA testers. We successfully shipped titles such as Earthworm Jim and Dogs for Nintendo DS, along with high-performing games like Brain Challenge, New York Nights, Megacity Empire, and Deal or No Deal.

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Experience


VP Experience Design
Bank of America

At Bank of America, I am a part of the Business Banking experience design team that develops online banking tools and mobile banking apps.

Lead UX Designer for Cashflow Monitor and Connected Apps

Cashflow Monitor enables Business Banking customers to visualize and project their cash flow, account balances, and key expenses directly from the banking dashboard—integrated not just with Bank of America, but across other major financial institutions as well. The Connected Apps feature links existing subscriptions to leading business tools like QuickBooks and ADP Payroll, centralizing data from multiple accounts to deliver richer, real-time business insights.
Cashflow Monitor and Connected Apps

Associate Designer for Payments and Invoicing

Payments and Invoicing is Bank of America’s modern real-time solution designed for managing inbound and outbound transactions seamlessly across desktop and mobile platforms. Setting itself apart from traditional payment systems, it enables users to pay bills using digital methods or checks, create, send, and track invoices and payments, receive digital payments from customers, and synchronize data with widely used accounting tools like QuickBooks and Xero.
Payments and Invoicing

Creative Director
Liquor.com (acquired by Dotdash)

UX Design for Liquor.com

I led the user experience design for Liquor.com, expanding its reach to mobile platforms. Over a five-year period, this evolution contributed to its growth from 1 million to 40 million monthly visitors. I also crafted responsive email templates that now engage over 2 million subscribers. Today, Liquor.com stands as the premier digital destination for mixology and cocktail culture, and was acquired by Dotdash—one of the largest digital publishing companies—in October 2019.
Nasdaq: Dotdash Acquires Liquor.com

Creative Direction for Bacardi

Bacardi collaborated with us to elevate its diverse brand portfolio—including Bombay Sapphire Gin, Cazadores Tequila, Dewar’s Scotch Whisky, D'Usse Cognac, Grey Goose Vodka, Saint Germain Liqueur, and Bacardi Rum. I was the creative director for Bacardi’s digital campaigns, including 'Bacardi Barshift' for print, 'Bacardi Legacy' for promotional events, and 'Bacardi Cocktail Adventures', an immersive experience blending interactive storytelling with mixology education.
Youtube: Bacardi Barshift

Experience Designer & Information Architect
Sony Corporation

At Sapient, we transformed Sony’s legacy marketing and e-commerce platform—serving nearly 400 million annual visitors—into a mobile-first, responsive web experience. The initiative focused on creating a human-centered design that would seamlessly shift in-store engagement to their online retail presence. I assisted with the storyboarding, information architecture, and the design system that promoted consistency and scalability across all Sony digital properties.

Visual and User Experience Designer
Zoove (acquired by Medallia)

Zoove specialized in mobile direct response technology, enabling carriers and brands to deliver content via shortcodes (like **NFL). I authored the brand and usability guidelines for their StarStar product suite and crafted mobile marketing content for leading brands such as ABC Network, Target, NFL, CVS Pharmacy, Lexus, Smirnoff, Disney, Hasbro, BMW, Unilever, and ESPN.

Lead Designer
Gameloft

Founded and led the game design team responsible for developing titles across platforms including Nintendo DS, iPhone, Android, and Symbian. As team lead, I oversaw project scheduling, storyboarding, visual development, experience design, and coordination of focus reviews to guide product excellence. Notable releases include Earthworm Jim on Nintendo DS, along with best-selling titles such as New York Nights on iPhone and Android, and Deal or No Deal on Symbian.

Visual Effects Artist
Famous Studios

Collaborated with the visual effects team across key stages of production—developing pre-visualization assets like animatics, storyboards, and concept art, and contributing to post-production through compositing, editing, and special effects. These efforts supported advertising campaigns for renowned creative agencies including Ogilvy & Mather, McCann Erickson, Leo Burnett, and Lowe.

Education


Master of Fine Arts
Academy of Art University

Majored in New Media

Bachelor of Animation
Arena Animation Academy

Majored in Computer Animation

Master of Commerce
University of Mumbai

Majored in Economics

Bachelor of Management
University of Mumbai

Majored in Marketing


© Ashish Gatne